Most industries rely on information dissemination, and the fashion industry is no exception. We all know the importance fashion magazines hold in this respect, as initially, their role was to dictate trends before the season’s clothes were available for purchase.
Fashion trends are no longer solely governed by magazines and editors, as you can now watch any runway from wherever you are via social media and see how to style these clothes through fashion bloggers.
In these parts, due to the lack of a strong runway culture or fashion media, fashion bloggers hold even more clout. They’re pretty much the only fashion information disseminators we have and the best things about them are that they manage to mix local and global style, and also marry high fashion and street style together to give us wardrobe inspiration.
We’ve spoken about the importance of stylish, influential people such as Lisa Folawiyo, Chimamanda Adichie and Bayo Oke-Lawal’s, and why, as celebrities, people tend to look to them for style inspiration.
Because fashion bloggers are regular people and not models who have been styled to a designer’s taste, they tend to show trends in a more relatable way — which can appeal to more people. Also, instead of actually dictating trends, they take what is available and show people how to rock them, which makes the fashion industry more democratic and appealing.
Wearing clothes is a daily requirement and before you say anything, your clothes have said a lot about you — so why not make it intentional and stylish? Like fashion editors, fashion bloggers have a point of view, however, the difference is the personal touch and their unique way of presenting and documenting fashion — whether visual or written. They are useful for discovering new trends, designers and ultimately for style inspiration.
Instead of wearing ruffles because Dolce & Gabbana have paid for a publication to say it’s the season’s trend, all you need is a quick scroll through Instagram to see what trends suit you and your taste!
Fashion STYLELUST 